Hi. I’m Biz.
Also known as....Bizmosis
Pepto Bizmol
Bizmo
Bizconsin
Bizanderthal
Biz Markie
Bizness
Bizinstine
Empire
When I was a kid, a 1997 honker of a TV fell on my head. I wonder if that’s how I landed in this wonderfully dreadful world of advertising. Almost six years later and I’m still having a good time.
There are a lot of buzzwords to describe a strategist, but mostly I do my best to be helpful. Sometimes that means listening. Sometimes it means provoking. Other times it just means simplifying. But I usually find myself trying to extend a dose of realistic optimism.
Below are some projects I’ve been lucky enough to have worked on.
THIS IS YOUR BRAIN ON FOOD / POSTMATES / THIS IS YOUR BRAIN ON FOOD / POSTMATES /
THIS IS YOUR BRAIN ON FOOD
CAMPAIGN
This integrated campaign is an art exhibition of food euphoria that celebrates the visceral feelings Postmates delivers.
AdWeek
The Drum
Little Black Book
Marketing Dive
ADs/CWs: Maddie Rosenberg, Hayley Hinkley, Katie Brents, Mackenzie Thomas
GET YOUR SHIT TOGETHER BABY / PLFA X GLAMOUR / GET YOUR SHIT TOGETHER BABY / PLFA X GLAMOUR /
GET YOUR SHIT TOGETHER BABY
ACTIVATION
Get Your Shit Together Baby, is a series of four children’s books made in collaboration with Glamour and Paid Family Leave For All that teaches two week-old babies how to care for themselves.
Fast Company
Little Black Book
Glamour
Adweek
Muse by Clio
DesignTaxi
The Story Exchange
CD: Shelby Tamura, Joey Johnson
ADs/CW: Katie Brents, Mackenzie Thomas
HUMAN-PROOF ORAL CARE / QUIP / HUMAN-PROOF ORAL CARE / QUIP /
HUMAN-PROOF ORAL CARE
CAMPAIGN
That’s why we created a series of film and banners that prove quip breaks oral care habit inertia by creating products so simple and delightful even humans can use them.
quip. save your teeth from you.
CD: Mark Bielik, Eric Fensler
AD/CW: Shelby Tamura, Joey Johnson
SLUSH MOOD RING / SONIC DRIVE-IN / SLUSH MOOD RING / SONIC DRIVE-IN /
SLUSH MOOD-RING
ACTIVATION
The hundreds of thousands of possible drinks on Sonic’s massive, customizable menu makes people more overwhelmed than overjoyed.
To help folks settle on a drink choice, we turned toward magic for a little help. A play on y2k mood rings, the Sonic Slush Ring guides you to flavor satisfaction.
SnapChat filter had a 34% higher playtime rate compared to the average QSR lens
13.4 million views across Tiktok and Instagram
80k NEW followers on Sonic’s TikTok
CD: Andrew Livingston
AD: Katie Brents
FAREWELL WORK HOLIDAY PARTIES / MILLER LITE / FAREWELL WORK HOLIDAY PARTIES / MILLER LITE /
FAREWELL HOLIDAY PARTIES
CAMPAIGN
We celebrated an off-season of work holiday parties by putting a magnifying glass to all the cringey, awkward and funny aspects of them. We worked with Alex Prager to create a full LACMA exhibtion and accompanied the stunt with film.
LA Times
Muse
Adweek
AdAge
Little Black Book
LACMA’s most attended public exhibition to date.
CD: Nick Howard, Nick Stoner
CANTENNA / MILLER LITE / CANTENNA / MILLER LITE / CANTENNA / MILLER LITE /
CANTENNA
CAMPAIGN
To help out illegal streamers get to Miller Time faster, we supplied drinkers with a ‘Cantenna’, a tv antenna made for Sunday night football. Accompanied by a full-blown music video seeded in the corners of the internet where people where looking for stream links.
Adweek
AdAge
Fox News 🤮️
Over 1B impressions.
CD: Ale Juli
ACD: Paul Carpenter, Guiga Cunha
AD/CW: Drew Berry, Katie Samuelsen
Say hello!
bizhanderson@gmail.com