Biz Anderson
Brand Strategy ConsultantMy dad named me “Biz”. No, it is not short for “business”. Yes, that was a missed opportunity.
I was born post-Cobain and pre-Google in a lovely college town called Madison, Wisconsin. The winters there, along with ones spent working in Boulder, Chicago and London earned me the grace of now living in Los Angeles.
I have no attachment to the title, frameworks or processes of being a “strategist”. My only devotion is toward evolution, or simply put, movement in the right direction. Evolution of all kinds (product, brand, comms, internal) requires the heart of hard conversations, the courage of big thinking and the discipline of clarity. Do that, and the frameworks write themselves. Don’t, and the frameworks make for dust-worthy decorations.
This is why after nearly a decade of building award-winning and breakthrough brands within advertising agencies, I now find myself helping redefine strategy’s role within business and brand at the world’s most enthusiastic strategy company, SIGNIFICANT.
Agencies: Mother, DDB, Crispin Porter Bogusky.
Santander, The Infatuation, Yerba Madre, Meta, EA, Postmates, Quip Oral Care, Sonic Drive-In, Orangetheory, WHOOP, Miller Lite, Fruit of the Loom, Infiniti Global, Domino’s.