Miller Lite: Cantenna
Sports fans spend more time trying to stream the game than watching it with friends.
To help illegal streamers get to Miller Time faster, we supplied drinkers with a ‘Cantenna’, a tv antenna made for Sunday night football.
Accompanied by a full-blown music video seeded in the corners of the internet where people were looking for stream links. Our little stunt drove a 9.2% increase in sales and over 1B impressions.
Plus, some people wrote about it: Fast Company / Adweek / AdAge / Fox News 🤮️
Made with cool people at DDB Chicago as a strategist