📁 Biz AndersonStrategy Director→ Overview

Miller Lite: Farewell Work Holiday Parties 



In 2020, the pandemic shut down corporate America. For our drinkers, cancelled work holiday parties actually meant more Miller Time.

We celebrated an off-season of work holiday parties by putting a magnifying glass to all the cringey, awkward and funny aspects of them. We worked with Alex Prager to create a full LACMA exhibtion and accompanied the stunt with film.





The activation was a success - making it LACMA’s most attended public exhibition to date and driving a 5.4% increase in sales.

And a bunch of people wrote about it:
It’s Nice That / LA Times / Muse / Adweek / AdAge / Little Black Book





Made with cool people at DDB Chicago as a strategist